Top 10 Ways to Increase Your Summer Promotional Products Sales!

Is the summer traditionally a slow time for your promotional products sales? It need not be.
While some may view the summer season as a time to relax and kick back, savvy promotional products sales professionals are out there exploring new opportunities and revving up their sales.

Here are my top 10 ways to increase your summer promotional products sales.

1. Get out of the office. The summer is a great time to get to know your prospects and clients better. A casual breakfast or lunch can yield great results. In my own business whenever I’ve had breakfast or lunch with a client amazing opportunities presented themselves. Remember, people buy from others they know, like and trust. Meeting your clients on more casual turf builds that know, like and trust factor.

2. Send a promotional idea of the week email blast. Your prospects and clients are always looking for new ideas. Send them a new, innovative promotional idea every week. Preferably send it out the same day, so they will come to expect it. Keep it short and don’t just push products. Provide marketing tips along with new product ideas. This helps position you as a marketing professional and puts your company name top of the mind as the first one they’ll think of when they’re ready to place an order.

3. Host a Christmas in July party. It’s never too early to start thinking about holiday gifts. Host a Christmas in July party and invite your top clients. Show them innovative holiday gifts at a cost savings when they order early.

4. Form strategic alliances. Who else serves the same target market but is not a direct competitor? Meeting planners, trade show display companies and graphic designers can make great alliance partners for promotional products sales professionals. Explore ways that you can work together for mutual benefit. Consider hosting an open house for all your current clients and prospects.

5. Spotlight fall promotions: Now is the time to be selling fall promotions. Back to School, Halloween, Breast Cancer Awareness month and Thanksgiving are all coming up. Make appointments to get in your prospects office to share new ideas and secure promotional products orders for upcoming events before your competitors do.

6. Explore new networking opportunities. In person networking is still one of the best ways to grow your sales. Get out there in a big way and look with an open mind at new groups to join. Many promotional products professionals have had great success with organizations such as (Business Networking International (BNI). Go a few times before you join to see if the group is a good fit for the markets you’re targeting.

7. Re-activate dormant accounts. Just because someone hasn’t purchased in a long time doesn’t mean they’re not interested. A casual phone call telling an inactive account about an innovative new product or idea that can help them promote their company or service can reinstate an old relationship. At the very least, ask if you can put them on your idea list and continue to send them new marketing tips. The important thing is to keep your company name on their radar screen.

8. Energize your social network. Social networking is here to stay. If you don’t currently have a Facebook fan page or a Twitter account the summer is a great time to get started. Read books and take classes on social networking. Take a look at what others are doing in our industry. The key to social networking is to engage your clients by posting interesting questions or hosting fun contests. Social networking can be a great research tool to find out what’s important to your most wanted clients so you can best meet their promotional needs.

9. Self promote. Self promotions help you sell more. Your core suppliers will have great ideas and special offers to put your logo on. When networking don’t just hand out your business card, give a small self-promotion with your company name such as a box of mints, or a post it pad or a business card holder. You’ll be remembered for what you do and you will get new business. No matter where you are this summer, on the beach, at the supermarket, on an airplane, always have a business card and self promotion handy. You never know where your next big order is coming from.

10. Stay informed. Opportunities abound when you look for them. Consistently read the business section of your local paper and get to know what’s happening in your area. Corporate name changes and new business openings are good opportunities for you to sell more.

Enjoy the summer and keep on selling!

© 2012 Rosalie Marcus